One of the biggest benefits of using WordPress for your website is that it gives you complete control over your content and takes a lot of the technical effort away.
There is no need to know the last thing about coding in order to publish your content on this platform, but it’s good to know that even WordPress with all its advantages can’t do everything for you out of the box. In order to make sure that people can actually find your content, it’s vital to optimize it for search. Luckily, even if you’re not clued up on search engine optimization (SEO), WordPress comes to the rescue with a number of plugins designed to make the task easier. But, it’s vital that you know which ones are the best to opt for.
SEO by Yoast
Yoast’s SEO plugin for WordPress is easily the best SEO plugin available, and is highly recommended by professional SEO and digital marketing companies such as Baldyne. This one, single plugin takes care of the vast majority of your website’s SEO, leaving you to get on with the other aspects of your site. Using SEO by Yoast, you can create a sitemap file, manage social SEO, add meta value for your homepage and single posts, edit robots.txt and much more.
SEO Smart Link WordPress Plugin
The SEO Smart Link plugin for WordPress allows you to automatically link words of your choice to any post links. This is extremely useful for on-page optimization and allows you to boost your site’s ranking by using it in conjunction with the Google webmaster tool to determine your site’s high ranking keywords. However, before you use this plugin, it’s important to be aware of your site’s internal linking as well as have a good understanding of Google’s PageRank algorithm to ensure that you use it correctly and get the best results.
Broken Link Checker
The Broken Link Checker plugin is a hugely useful tool for finding all of your internal and external broken links and getting rid of any nasty 404 errors. Since 404 error links are absolutely nothing but a dead end for search engine crawlers, it’s definitely in your site’s best interest to discover and remove them as quickly as possible. However, there are some downsides to this plugin, as it’s been reported to have problems with certain blog posts and has even been known to freeze hosting. But, with that being said, it’s still a very valuable tool to have and can be extremely useful when used on a low traffic day.
SEO Friendly Images Plugin
By optimizing your images as well as your written content, you can improve your traffic flow by driving traffic from image search engines. This plugin will add ALT attributes to your images once you have taken care of the image name by making it descriptive and useful.
Knowing which are the best plugins to use for SEO is important to ensure that your WordPress site gets the best results when it comes to ranking and organic traffic.