There are various different challenges that are associated with running any type of site.
It is really important that you have a proper online presence though. When looking at the instant payday loans industry, the competition is simply huge. There are countless businesses that compete for exactly the same clients so appearance is definitely something really important.
Most sites these days run on WordPress so it should be no surprise to see that there are various different themes that were designed for such businesses. The problem is that most of them are not at all proper. It is really hard to choose a great theme since you most likely do not know that much about what would be necessary. If you are interested in building a site for a payday loan agency or for affiliate reasons, here are some things to remember.
Mobile First
The number of people that browse the internet through mobile devices is constantly growing. It is even more important for this part of the financial industry. Unfortunately, most people just think about desktop computer use. This is a huge mistake. One of the most important things when we look at payday loan websites is easy browsing. It is vital that mobile users are going to have a perfect experience since most of those that will look for such a service in the following months are going to use smartphones or tablets.
Call To Actions Matter
One of the most important parts of these websites is the Call To Action button and message. In many cases people just rely on one button at the end of the page. This is a huge mistake. It is always a lot better to add multiple CTAs. At the same time, you want to be sure that you test these so that they look great on all devices. In various situations we see WordPres Themes that do not allow much in terms of multiple CTAs. These have to be avoided.
Clear Use Of Color
The colors that are used by the web designer are really important but the very best themes are those that use few of them. We see many highly colorful themes are sometimes used for theme development. It is not something that you want to consider. The best thing that you can do is to choose WordPress themes that use a maximum of 2-3 main colors. A white background is highly recommended at all times and text should be as clear as possible. True responsive web design is mandatory so text has to look great at all resolutions.
Paid Themes Or Free Themes?
The last thing that we have to highlight is that the paid WordPress themes are almost always the very best ones to consider for any business website. If you choose one that is free it is a certainty that you will lack various features. Have patience and go through all those that are suitable for such websites. Choose the one that is the best according to loan type and content type.