The look and feel of websites has changed considerably over the past 25 years.
From multiple pages and clunky navigation, to one page sites where users never need to click through menus and new changes coming consistently. But there are some effective features and approaches that endure. Here is a list:
Have it Professionally Designed
Your website needs to be fast loading and professionally designed so that you can attract and get people to stay on it for as long as you need. For small businesses, this requires hiring a professional web design company to build and manage your website. The goal of the design is to be simple and intuitive, yet effective, so that users will feel comfortable being there and feel great about coming back. The site needs to be easy to navigate with menus and links in easy-to-find places. And there shouldn’t be clutter, instead the website needs to feel airy and not overwhelmed with ads. Finally the site needs to be optimized for the devices people will likely use to view it. Today this means mobile. In terms of top companies doing web design Las Vegas based SuperGeeks understands all of the important elements needed.
Create and Promote the Right Content
Content on your website is there for a specific purpose. It is not just sets of random words pictures and videos for with no specific goal, it is there to attract, inform, and compel visitors. To be effective in this area, your content needs to be compelling, informative, and strategic. One great idea is to put up content that not only talks about your specific products or services, but that also speaks to lifestyles or issues important to your target market. Remember, your goal is to get them to constantly come back. If they find interesting content they will return often. Be sure to add lots of visual elements because they create emotional responses in visitors. And add lots of new content regularly. This might mean hiring someone to write content for you. Once created, this great content, needs to be shared on social media and blogs, so you can gain exposure and boost your traffic.
Any successful internet marketer knows that SEO has to be part of a good website marketing strategy because it provides targeted, long-term traffic that can make your business hum. Getting Google and other search engines to recognize you may seem harder than climbing Mount Everest, but being a top search result is necessary to position your brand above the rest. SEO has a bad reputation of often promoting spam, but search engines are getting smarter. So be careful to make sure your content is relevant and not just written to attract search engine rankings. Las Vegas SEO company, SuperGeeks, can help with this.
Get Links to Your Site
The fastest way to get visitors to your website, is to work with sites that already have visitors. The higher the value of the site that links to you, the more power it has to make your site count. If popular sites link to your site, you’ll also acquire SEO value. It’s important though, to be cautious with all link building strategies. Certain practices are considered black hat tactics, and they can result in being blacklisted by Google. Here are some acceptable link building strategies:
Internal linking – You need to make the most of pages on your website by linking to them to each other. Internal links are huge for link building because you can control everything about them, from the location on the page to the anchor text. This is something that is too often overlooked. So make sure to steer your content in the direction of other posts or pages on your website.
Ask others for links – Many people you know or can get to know have websites or blogs. So make a list of friends, relatives, employees, colleagues, business partners, clients, or anyone else, and ask them for a link. Promise to return the favor and seen you will be sending and receiving lots more visitors. Everybody wins.
Follow these time tested ideas and you will always have a website that is attractive to visitors.