Believe it or not, a lot of the internet is run on WordPress.
In fact, according to ManageWP, approximately 26% of the web is on the CMS platform, making it one of the largest out. Why do so many companies use WordPress? Not only is it incredibly easy to use, but it has a tremendous amount of options to take their site to reach new heights. Yes, WordPress is valued by some as the golden standard of building a site. And for your business, it might not be a bad idea to consider switching over. Here’s why:
The Plug-Ins Make Things Simple
Perhaps one of the biggest benefits of utilizing a WordPress kit is the amount that’s been built on top of it. For any solution you want to implement, I’m willing to bet there’s a plug-in for it. This can be as simple as including social media links to help aggregate content to even as more complex as starting an entirely new arm of your business.
For example, let’s say you’re looking to install a dropshipping operation to increase your inventory. First, you add a third-party intermediary to help with communication between all parties involved. Additionally, when it comes to things like logistics and shipping, those can be easily installed as well. And finally, WordPress can help take your eCommerce store to the next level via your marketing efforts.
WordPress Can Help Standardize Your Marketing Efforts
An excellent benefit of WordPress is how much it can help with your marketing materials and efforts, specifically with content. Not only is WordPress absolutely one of the easiest platforms to upload and write blog posts on, but the possibilities of what more you can do with what you’ve written are endless.
The platform provides plenty of options to help analyze and track your SEO, as well as simple ways to distribute your content via social media. Additionally, the posts you’ve written can be distributed via email blasts, making it simple to track and utilize what strategies have been best for you. Plus, when you factor in how simple it is to add in actionable items (I.E., sign-up now, follow us, etc.), the call-to-action you implement is a cinch.
While WordPress is an incredibly intuitive platform for installing these features, the other half of the battle is knowing how they’re going to benefit your firm. The trick here is to be consistent, as well as understanding how to read the data at hand. Start looking into drawing up a calendar of posts to create, as well as how you’re going to promote them. Additionally, examine the analytics of each approach. For example, perhaps some content styles work great for email blasts but not as well for your blog posts. Overall, WordPress has plenty of options available to fill your marketing arsenal and some that can help boost your eCommerce business in no time.
Everything Built for It Is A Reasonable Value
As a business owner, you’re probably always looking for the biggest bang for your buck, and with WordPress, you’ve found the perfect place. Whether you’re someone that’s a seasoned entrepreneur or a new owner trying to fix their credit, the cost-efficient tools of WordPress are a treasure trove in developing your site. This includes cutting down on logistics, marketing, and even the actual sales process. Additionally, with so many competing developers, not only will the price point be lower, but you can pick and choose which options work for you with relative ease.
To start, look at what exactly your needs are going to be and the types of services that might be necessary. As there are numerous resources out there that discuss the in’s and out’s of each product, you’ll be able to start formulating the pros and cons. Additionally, a lot of these folks have great support staff that can walk you through any steps you might be confused about regarding integration or product features. Finally, assess what your strengths are in comparison to what services might be able to help with your weaknesses. Doing so will help you establish a solid business model that will last you in the long run.
Utilizing a WordPress theme is not only cost efficient but one of the easiest ways for you to take your eCommerce shop above and beyond. With so many options available, what are some key considerations you’re looking for on a WordPress site? Comment with your answers below.